Eric Freienstein

25 years in management, marketing and sales of international companies, focussed on durable goods have formed my way of thinking

Profound experience in the fields of business-to-consumer, business-to-business and OEM from product manager, marketing director, sales director, market director to general manager. The last 5 years CEO and president of the board of a branch of a fortune 500 company. An additional strength is my network based on my career in Germany, Italy, Austria, USA and Switzerland.

Education at the Technical University RWTH in Germany focussed on production technology, marketing and organization.

My career spans the following international brands: Bauknecht, BMW, bugatti, Deutsche Telekom, «from Whirlpool for IKEA», KitchenAid, Littelfuse, Milupa, Nordmende, OMP, Stihl, Telefunken, Viking, Whirlpool.

I’m convinced that in our complex and ever changing world, entrepreneurs have to focus on the following areas of action:

  • Innovation management based on rigid customer focus
  • Talent enrichment
  • Persuasive communication, with change as an ongoing imperative
  • Reduction of complexity to reduce cost and to enhance our decision making
  • Controlled execution with utmost speed and pace